Majorca Daily Bulletin • 10/16/2026
Emerging tourism markets advise Mallorca to engage in more promotion
Mallorca's challenge is "no longer to grow in terms of numbers but to generate value". Mallorca needs to "raise its profile" in Canada, the Middle East, Southeast Asia and Australasia
Marta Fernández, director of the Spanish Tourism Office in Singapore, whose remit covers several Asian markets as well as Australia and New Zealand, said: "I find that there is a lack of promotion and a need for you to truly believe in what you have,... [1859 chars]
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